Packages Ltd. Capacity Addition in Carton Line: Riviera vs. Austin  

Oleh:

Malik, M. Abdur Rahman ; Rana, Arif I. ; Bashir, M. Farhan

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Asian Journal Of Management Cases vol. 11 no. 01 (Mar. 2014), page 23–36.
Topik: Technology choice; expansion strategy; capacity enhancement
Fulltext: Asian Journal of Management Cases-2014-Malik-23-36_dan.pdf (1,009.83KB)

Isi artikel

The case is about choice of new technology. One option (Riviera) is more expensive, but has better after sales service, better reputation, better process capability, and lower capacity utilization. The choice of technology requires looking into the changes in the market, existing capabilities, company strategy and projections about the future. This case can be taught in ‘capacity analysis’ module in operations management, or in a course on Management of Technology.

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