Rozee.Pk  

Oleh:

Shaikh, Shazib E.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Asian Journal Of Management Cases vol. 06 no. 01 (Mar. 2009), page 37-70.
Topik: Electronic business; developing countries; business strategy; pure-play; Internet; recruitment; information systems.
Fulltext: Asian Journal of Management Cases-2009-Shaikh-37-70 _Ros.pdf (4.64MB)

Isi artikel

Rozee.pk is a case about how an entrepreneur, having recently migrated from the Silicon Valley to Pakistan, is working on the commercial launch of his fourth (commercial) dot-com venture—as a late entrant into the online job posting and search market. However, this investment is different from his earlier ventures because the revenue streams will be coming from within the low e-readiness economy of Pakistan. The key decision the protagonist faces is how to move from free to paid services; delays add to the ‘burn rate’ and allow heavy promotions by a rival to capture market share. Launching prematurely may hurt the Rozee brand in pursuing key accounts.

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