Chainaya Lozhka (Teaspoon) Company  

Oleh:

Shirokova, Galina V.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Asian Journal Of Management Cases vol. 05 no. 02 (Sep. 2008), page 89–109.
Topik: Strategy; fast food; Russia; entrepreneurship; change management
Fulltext: Asian Journal of Management Cases-2008-Shirokova-89-109_Ros.pdf (287.78KB)

Isi artikel

This case study gives an overview of the Russian fast food industry and how the Chainaya Lozhka (Teaspoon) Company entered this very competitive market. It provides information about the company’s development during the fi rst fi ve years of its existence and gives special attention to issues such as company management within the company life cycle theory. The case contains extensive information that can help in working out future strategies for the company’s development and in choosing a suitable organizational structure that would meet business demands.

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