ChangAn Automotive Co.—Making Supply Chains Work  

Oleh:

Goh, Mark K.H. ; Garg, Miti

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Asian Journal Of Management Cases vol. 05 no. 02 (Sep. 2008), page 57–71.
Topik: Chinese automotive sector; supply chain visibility; speed-to-market; domestic growth; internationalization; auto-logistics
Fulltext: Asian Journal of Management Cases-2008-Goh-57-71_Ros.pdf (1.14MB)

Isi artikel

The car has evolved from being a horseless carriage to becoming a sophisticated engineering marvel. Accordingly, the challenges of modern day automotive supply chain management have become increasingly complex. This article describes the situation faced in a Chinese automotive supply chain by ChangAn Auto Co. Ltd (ChangAn)— China’s fourth largest automotive manufacturer. The article elaborates upon the supply chain visibility and speed-to-market issues for ChangAn in the context of China’s fast growth market realities and institutional environment.

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