Accent ~nd Lexical Diversity as Determinants of Impression Formation and Perceived Employment Suitability  

Oleh:

Giles, Howard ; Wilson, Pamela ; Conway, Anthony

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Language Sciences (Full Text) vol. 3 no. 1 (1981), page 91-103.
Fulltext: 03_01_Giles.pdf (546.4KB)

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The prime aim of this empirical investigation was to determine whether individuals' speech styles would affect their perceived suitability for various jobs. Four versions of a stimulus tape were recorded of a candidate in a supposed job interview. Using the matched-guise technique in a 2x2 factorial design, a bidialectal speaker taped essentially the same passage in a (standard) RP and (nonstandard) Welsh accent, while showing either high or low lexical diversity. Four groups of undergraduates, acting as personnel consultants, each heard only one of these tapes, rated the personality of their speaker, and made assessments of his suitability for each of four jobs varying from medium to low status. Personality ratings of accented speakers confirmed previous work whereas, quite unexpectedly, low rather than high diversity speakers were perceived as more agreeable and goodnatured. The three lowest status jobs were seen as significantly more suitable for nonstandard- than standard-accented speakers and those using low rather than high diversity. In a follow-up study, where .judgments related to higher status jobs, RP speakers were rated as more suitable than their nonstandard-accented counterparts. The pragmatic significance of these findings are highlighted and discussed in the context of related North American data.

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