Evaluations of Employment Suitability Based on Accent Alone" An Australian Case Study  

Oleh:

Seggie, Ian ; Smith, Nancy ; Hodgins, Patricia

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Language Sciences (Full Text) vol. 8 no. 2 (1986), page 129-140.
Fulltext: 08_02_Seggie.pdf (566.26KB)

Isi artikel

Two experiments are reported in which two groups of subjects, small businessmen and suburban shoppers, evaluated various Australian voices on their suitability for training programs for high and low status occupations. The voices were produced by the matched-guise technique. The first experiment asked businessmen to evaluate Asian-, German- and two (Standard and Broad) Anglo-Australian voices. The second asked the shoppers to evaluate Asian- and the two Anglo-Australian accents. The ratings of the Anglo- and German-Australian voices supported previous research. The Standard Anglo-accent was rated more suitable for the high status program; the Broad Anglo-Australian accent was rated more suitable for the low status program. The German accent's rated suitability fell between the two Anglo accents. The ratings of the Standard Anglo voice for the low status position changed from the first to the second experiment. The employers did not differentiate between the two Anglo voices, the shoppers did, regarding the high status accent as being unsuitable for the low status training program. Employers and shoppers differed in thek evaluation of the Asian voice. Employers ranked it equal in suitability with the high status Anglo voice. Shoppers rated the Asian voice on a par with the low status Anglo voice. The results are discussed in terms of possible differences in the cognitive schemata of the two groups of subjects.

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