Penguin and post-colonial publishing 1948–1972  

Oleh:

McCleery, Alistair

Jenis: Article from Article
Dalam koleksi: The Journal of Commonwealth Literature vol. 48 no. 1 (Mar. 2013), page 131-144.
Topik: Australia; globalization; New Zealand; Penguin African Library; Penguin Books; publishing; Traditional Market Agreement
Fulltext: Penguin and post-colonial publishing 1948-1972.pdf (347.28KB)

Isi artikel

This article examines the trading structures within which UK publishers operated in the markets of Empire and Commonwealth and, in doing so, concentrates on the development there of Penguin Books. It proposes a model of this development mapped onto a movement from the colonial to the postcolonial to the globalized. A discussion of the Traditional Market Agreement 1947–1975 presents this as a significant factor in the postcolonial phase while the Penguin Africa Library acts as a case study of the specific operations of Penguin during this phase. The article concludes with an account of the transition of Penguin from independence to take-over by Pearson Longman.

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