Red and Romantic Rivalry: Viewing Another Woman in Red Increases Perceptions of Sexual Receptivity, Derogation, and Intentions to Mate-Guard  

Oleh:

Pazda, Adam D. ; Prokop, Pavol ; Elliot, Andrew J.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 40 no. 10 (Oct. 2014), page 1260–1269.
Topik: color; red; sexual receptivity; derogation; competition
Fulltext: Pers Soc Psychol Bull-2014-Pazda-1260-9.pdf (496.5KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Research has shown that men perceive women wearing red, relative to other colors, as more attractive and more sexually receptive; women’s perceptions of other women wearing red have scarcely been investigated. We hypothesized that women would also interpret female red as a sexual receptivity cue, and that this perception would be accompanied by rival derogation and intentions to mate-guard. Experiment 1 demonstrated that women perceive another woman in a red, relative to white, dress as sexually receptive. Experiment 2 demonstrated that women are more likely to derogate the sexual fidelity of a woman in red, relative to white. Experiment 3 revealed that women are more likely to intend to guard their romantic partner from a woman wearing a red, relative to a green, shirt. These results suggest that some color signals are interpreted similarly across sex, albeit with associated reactions that are sex-specific.

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