Promoting Gender-Fair Language: The Impact of Arguments on Language Use, Attitudes, and Cognitions  

Oleh:

Koeser, Sara ; Sczesny, Sabine

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Language and Social Psychology (Full Text) vol. 33 no. 5 (Oct. 2014), page 548 –560.
Topik: gender-fair language; arguments; language use; language attitudes; Elaboration Likelihood Model; German; gender; sexist language; gender-inclusive language; generic masculine
Fulltext: Promoting Gender-Fair Language-The Impact of Arguments.pdf (326.79KB)

Isi artikel

The present research investigates whether arguments encourage speakers to use and to approve of gender-fair language. We collected and pretested arguments regarding gender-fair language and masculine generics and created four messages which supported either gender-fair usage or masculine generics (strong and weak arguments) as well as two control texts. Results showed that speakers changed their language behavior more in the direction of gender-fairness when they had been exposed to arguments for gender-fair language than after control texts. We did not find any effect of arguments promoting masculine generics and no effect on cognitive responses and attitudes. Taken together, these results show that arguments promoting gender-fair language can motivate speakers to use gender-fair wording, a new and important finding in the context of implementing gender equality in language.

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