A Double Law of Comparative Judgment for the Analysis of Preferential Choice and Similarities Data  

Oleh:

Coombs, C. H. ; Greenberg, M. ; Zinnes, J.

Jenis: Article from Journal - e-Journal
Dalam koleksi: Psychometrika: A Journal of Quantitative Psychology vol. 26 no. 2 (Jun. 1961), page 165-171.
Topik: Unilateral and Bilateral Equations; Analysis of Preferential Choice; Similarities Data
Fulltext: 2602_1005.pdf (364.16KB)

Isi artikel

By virtue of certain modifications in the Law of Comparative Judgment, equations are developed which (i) permit the construction of a joint scale of individuals and items, as in the case of attitude measurement, directly from their pair-comparison preferences, and (ii) take into account the variable of laterality which is significant for the construction of group preference scales.

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