Innovation Council - Intrapreneurial  

Oleh:

Chakrabarti, Rajesh ; Nandi, Devashish

Jenis: Article from Proceeding
Dalam koleksi: 12th ANQ Congress in Singapore, 5-8 Agustus 2014, page 1-8.
Topik: Innovation; Intrapreneur; Idea; Stake Holders; Commercial
Fulltext: IC2-2.7-P0385.pdf (1.16MB)

Isi artikel

Reliance Commercial Finance (RCF) was a late entrant in the lending space with severe competition from banks and other Non Banking Financial Company (NBFC). It carved out a niche for itself by identifying SMEs as a profitable and sustainable segment.RCF employed an Innovative Intrapreneurial approach to business growth and development... From then on started a whole movement of Innovation. The top management at RCF came together and formed the “Innovation Council”. The Council then did a SWOT of analysis of Reliance Commercial Finance and created valuable starting points for innovation. Using a 360 degree approach they looked at: customer, company and dealer values, drivers and barriers and existing products. They used these inputs as a base for generating new product ideas and concepts

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