Towards Business Pragmatics  

Oleh:

Ya, Sun

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Asian ESP Journal vol. 7 no. 1 (2011), page 194-219.
Topik: business pragmatics; business context; business pragmatic competence
Fulltext: Untitled11.pdf (544.91KB)

Isi artikel

The purpose of the paper is to approach business pragmatics based on the literature review of business discourse research relevant to pragmatics and the formulation of central concepts essential to business pragmatics. Business pragmatics is usually evaluative in that the aim is to evaluate contextual factors determining successful business interactions, and to find out which strategies or behaviors are associated with success. Successful business communication, partly determined by language use, depends on business people who are pragmatically competent in business contexts. Therefore, the central concepts essential to business pragmatics are business context and business pragmatic competence.

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