Teaching Business English in China: Views on the Case-based Teaching in Intercultural Business Communication  

Oleh:

Wei, Wang

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Asian ESP Journal vol. 7 no. 1 (2011), page 89-109.
Topik: Business English; intercultural business communication; case-based method
Fulltext: Untitled6.pdf (519.57KB)

Isi artikel

This paper reviews Business English teaching in China and especially intercultural business communication teaching. The objective is to explore the case-based method for Chinese students who are non-native speakers of English at a time when the teaching of Business English is not fully developed. The discussions justify case-based teaching by suggesting that it fully integrates what capabilities are expected of Business English students and what teachers do to implement this method.

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