ESBP Course Design for Chinese International Business Personnel  

Oleh:

Shaohua, Jiang

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Asian ESP Journal vol. 7 no. 1 (2011), page 58-88.
Topik: international business personnel; course design
Fulltext: Untitled5.pdf (561.03KB)

Isi artikel

English plays an irreplaceable role in international business. According to the statistics, over 80% of international corporations use English as their working language (Zhang H.L, 2007). It is now widely recognized that “…English has become the primary language for doing international business” (Estaban & Pérez Cañado, 2004, p.137). Since China entered the World Trade Organization (WTO), it has merged into the stream of global economic integration. There is a great demand for the Chinese international business personnel to improve their English language proficiency. Although there are quite a few in-service business English training courses throughout China, the current in-company English training courses often copy from the general business English teaching syllabus in colleges. As the learning characteristics and learning needs of target learners are neglected, most of these training courses are inefficient (Zhang J.J, 2007). This paper, based on English for Specific Purpose (ESP) theories, offers a tailored business English training course for Chinese international business personnel.

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