Analysis Of Cultural Attribute In Product Design Of Craft To Increase Purchase Intention  

Oleh:

Hartanti, Lusia Permata Sari ; Trihastiuti, Dian

Jenis: Article from Proceeding
Dalam koleksi: Proceeding The 7th International Seminar on Industrial Engineering and Management (7th ISIEM) di Bali, March 11th – 13th, 2014, page ER 9-12.
Topik: craft; cultural; purchase intention
Fulltext: Paper 41 Lusia Permata Sari Hartanti University of Pelita Harapan.pdf (283.03KB)

Isi artikel

Craft products cannot be separated from culture. This is reflected from the strong influence of cultural attribute in product design which will be the uniqueness of Indonesian craft products. The purpose of this study is to determine the cultural attribute of the craft product, to analyse the influence of cultural attribute on purchase intention. Data analysis is using correlation and regression method. Based on the correlation test, the attribute of craft products is external, internal, and price behavior. Regression model showed that only three attribute that significantly affect the model: the external, price and behavior

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