Detail Ethical Aspects In Green Marketing; An Meta Analysis Approach   Oleh:  Rusyani, Erni Jenis: Article from Proceeding Dalam koleksi: Proceeding The 7th International Seminar on Industrial Engineering and Management (7th ISIEM) di Bali, March 11th – 13th, 2014, page IM 30-41. Topik: Green Marketing; Environmental ethics Fulltext: Paper 29 Erni Rusyani Pasundan University.pdf (163.99KB) Isi artikel The environment's role in business is very important. Green marketing takes account of the wider relationship of the organization and its products to the surroundings. The prime emphasis is on, developing relationships and satisfying separate Stakeholders needs in an environmentally and socially responsible manner. The key stakeholders are customers, investors, parent company, directors, employees, the community, legislators, pressure groups, suppliers, and the media. Green marketing differs from its societal and ecological predecessors in it's intertwining of ecological and social concerns, in the breadth of the ecological agenda that it tackles, and in its potential application across all types and sectors of business. Green marketing goes beyond societal marketing in four key ways: (1) It is an open-ended rather than a long-term perspective, (2) It focuses more strongly on the natural environment., (3) It treats the environment as something which has an intrinsic value over and above its usefulness to society, (4) It focuses on global concerns rather than those of particular societies. Environmental ethics is concerned with the issue of responsible personal conduct with respect to natural landscapes, resources, species, and non-human organisms. Conduct with respect to persons is, of course, the direct concern of moral philosophy as such. In particular, a new environmental ethic may have to challenge four basic traditions: Anthropocentrism, Reductive Analysis, The Egocentric Perspective, The Fact/Value Gap. Environmentally-responsible or "green" marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment. Green marketing campaigns highlight the superior environmental protection characteristics of a company's products and services, whether those benefits take the form of reduced waste in packaging, increased energy efficiency in product use, or decreased release of toxic emissions and other pollutants in production. According to the key elements we found that green marketing has good values in treats the environment in the business manner. So, this paper is to describe how green marketing related to the ethical aspects, especially environmental ethics. Further we try to identified how the green marketing and ethics could impact the business as shows in some reserachs Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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