The Effect of The Social Media on Young Consumers' Consumption Expenditure  

Oleh:

Cakir, Fatma ; Cakir, Mesut ; Eru, Oya

Jenis: Article from Journal - e-Journal
Dalam koleksi: International Journal of Social Sciences and Humanity Studies vol. 05 no. 02 (2013), page 86-96.
Topik: Social Media; Young Consumers; Consumption Expenditure
Fulltext: 05_02_Fatma Cakir.pdf (112.46KB)

Isi artikel

Consumers carry mobile devices with them anytime, anywhere. So companies have to develop new marketing channels to reach their customers. Especially seeing the intense interest in social media by young people, marketers add the social media applications to their marketing strategies. Consumers who follow spotlight developments, technological developments and fashion are young consumers. Also young people are the consumers who are the most interested in mobile technologies too. For that reason, the purpose of this study is to identify the effect of the mobile social media on young consumers' consumption expenditure. For this purpose, a questionnaire was administered to university students. The results were analyzed with SPSS software.

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