Multimodal analysis of hotel homepages: A comparison of hotel websites across different star categories  

Oleh:

Cheng, Winnie ; Suen, Amy O. Y.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Asian ESP Journal vol. 10 no. Special issues (2014), page 5-34.
Topik: Hotel websites; hotel homepages; grammar of visual design; critical genre analysis; multimodality
Fulltext: 6-34.pdf (362.68KB)

Isi artikel

The paper reports on the two multimodal research studies of hotel homepages. The first study entitled =Hotel websites as corporate communication‘ combines the approaches and methodologies of visual grammar and critical genre analysis in the study of the homepages of twelve five-star hotels in Hong Kong, focusing on language, visual images and hyperlinks; the prof essional and social practices of website design; and construction and use of these hotel homepages. The study also conducted a diachronic comparison of old and new versions of six hotel homepages to identify and discuss social, ideological, language, and image changes. The second study entitled =Multimodal analysis of hotel homepages: A comparison of hotel websites across different star categories‘, expanding on the first one, aims to compare the patterns of use of multimodal features of hotel homepages of three-star, four-star and five-star hotels in Hong Kong. Both studies are designed to contribute to both the hotel industry in Hong Kong and beyond and inter-disciplinarity of applied linguistics and professional communication.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali