How Modernization Instigates Social Change: Laptop Usage as a Driver of Cultural Value Change and Gender Equality in a Developing Country  

Oleh:

Hansen, Nina ; Postmes, Tom ; Tovote, K. Annika ; Bos, Annemarie

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Cross-Cultural Psychology (http://journals.sagepub.com/home/jcca) vol. 45 no. 8 (Sep. 2014), page 1229-1248.
Topik: values; culture; social change; gender equality; technology; laptop; developing country; children; regional differences
Fulltext: Journal of Cross-Cultural Psychology-2014-Hansen-1229-48.pdf (753.01KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ86.34 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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This research examines how technology usage can instigate social change in a developing country. We expected that technology usage leads to changes in modern cultural values and attitudes toward gender equality while traditional values persist. This was tested in an information and communication technology (ICT) for Development Aid project among Ethiopian children who had received a laptop. A longitudinal field experiment compared children who received a laptop (n = 573) with a matched control group without a laptop (n = 485). Measures were taken before laptop introduction and 6 months later. Laptops had medium to strong effects on value and attitude change, particularly in rural areas. Children with laptops endorsed modern values more strongly, but traditional values were bolstered as well. Modern value change mediated the effect of laptop usage on the endorsement of gender equality. Theoretical and practical implications for cultural changes related to gender equality are discussed.

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