Analisis Faktor Pembentukan Pencitraan UPN "Veteran" Jakarta (Survey pada Siswa SMU Wilayah Jakarta, Bogor, Depok, Tangerang, Bekasi)  

Oleh:

Ayuningtyas, Fitria ; Riyantini, Rini

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Bina Widya: Majalah ilmiah UPN "Veteran" Jakarta vol. 24 no. 2 (Feb. 2013), page 66-70.
Topik: Factor; Image

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB24 Non-tandon: 1 (dapat dipinjam: 1) Tandon: tidak ada

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Educational Institutions should have a sustainable program design which is based on the public needs. University as one of the agent of developer for the science, technology and arts must be ready to cope with all the existing challenges. The interest of new entrance students of UPN 'Veteran' Jakarta in 2011 increase very significantly due to one of the reasons that shortly UPN 'Veteran' Jakarta will become a State University. It is a positive image. Image is an accumulative process from all aspects such as perception, impression, consideration, appraisal and justification which are not formed instantly but gradually and continuously. There are some factors which may form an image. They consist of personality, reputation, ethics and the identity of the university itself. This is a quantitative descriptive analysis with the sample of 1,107 students. The data is obtained using questionnaire which includes indicators of knowledge, concepts, descriptions, perception, beliefs, views, judgements and impression. The research result showed that the value/ethic factor obtain the average score (3,24), the personality (3,20), the identity (3,09) and the reputation (2,97). The Value/Ethic factor is philosophical score adopted by the organization which includes hospitality, services, the style of work and the communication. While the reputation is the belief toward the organization which is based on the individual experience or others' toward the services/products. The conclusion of this study shows that the services/products of UPN 'Veteran' Jakarta have not yet given enough reputation value to the public, therefore it still needs intensive effort to improve Academic productivity in the form of scientific work publication.

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