Choosing the Number of Categories in Agree–Disagree Scales  

Oleh:

Revilla, Melanie A. ; Saris, Willem E. ; Krosnick, Jon A.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Sociological Methods & Research (SMR) vol. 43 no. 01 (Feb. 2014), page 73-97.
Topik: Quality; MTMM; Agree-Disagree Scales; Number of Response Categories; Measurement Errors

Ketersediaan

Perpustakaan PKPM Nomor Panggil: S28 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Although agree–disagree (AD) rating scales suffer from acquiescence response bias, entail enhanced cognitive burden, and yield data of lower quality, these scales remain popular with researchers due to practical considerations (e.g., ease of item preparation, speed of administration, and reduced administration costs). This article shows that if researchers want to use AD scales, they should offer 5 answer categories rather than 7 or 11, because the latter yield data of lower quality. This is shown using data from four multitrait-multimethod experiments implemented in the third round of the European Social Survey. The quality of items with different rating scale lengths were computed and compared.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali