The Prediction of Choice  

Oleh:

Thurstone, L. L.

Jenis: Article from Journal - e-Journal
Dalam koleksi: Psychometrika: A Journal of Quantitative Psychology vol. 10 no. 4 (Dec. 1945), page 237-253.
Topik: Prediction; Choice; Discriminal Dispersion;
Fulltext: The Prediction of Choice.pdf (840.89KB)

Isi artikel

This paper is concerned with a central concept in social measurement such as opinion polls, the measurement of attitudes, the prediction of political elections, the measurement of moral values, the measurement of consumer preferences, the measurement of utility, and the measurement of aesthetic values. The concept is that of the discriminal dispersion and its interesting effects in the prediction of choice.

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