The Application of Data-Driven Learning in Business English Teaching for MBA Students in China: A Critical Assessment  

Oleh:

Shi, Jing

Jenis: Article from Journal - e-Journal
Dalam koleksi: International Journal of English Linguistics vol. 3 no. 1 (Feb. 2013), page 26-30.
Topik: Data-Driven Learning (DDL); Business English (BE); Master of Business Administration (MBA) program
Fulltext: Jing Shi.pdf (39.55KB)

Isi artikel

This paper is aimed at laying foundation for the application of Data-Driven Learning (DDL) in the Master of Business Administration (MBA) English teaching and furthers its development and improvement in different contexts. Therefore, the paper attempts to illustrate the pilot application of an innovative teaching method, DDL, in Business English (BE) teaching for the MBA program. The survey, by using questionnaire and analysis of the data, reveals the positive effects of the DDL application in the MBA program and some disadvantageous aspects which require improvement.

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