Kajian Industri Mobil: Pendekatan Struktur dan Perilaku  

Oleh:

Ariani, Dorothea Wahyu ; Susilo, Y. Sri

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Modus Jurnal Ekonomi dan Bisnis vol. 15 no. 2 (Sep. 2003), page 89-104.
Topik: Non-Price Competition Strategy; Automotive Industry; Competitive Strategy
Fulltext: Kajian Industri Mobil Pendekatan Struktur dan Perilaku.pdf (11.92MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM57.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

This paper aims to explain market structure and competitive strategy in Indonesia automotive industry. Automotive industry in Indonesia can be classified as tight-oligopoly. In that industry, there are barriers to entry and its products are differentiated-oligopoly (sedan and niaga, etc). Market structure automotive industry is ologopoly. How is about their conduct or competitive strategy in that industry? Based on observation, they tend to use non-price competition strategy. Non-price competition strategy can be broken down into (1) product development), (2) promotion and advertising, and (3) product distribution. This paper also description "5 forces competition" in automotive industry cotext. (Upload Full-Text_Ali_Desember 2023)

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali