Detail Emotional Attachment as a Mediator of the Relationship Between Service Quality and Emotional Brand   Oleh:  FANDI, RENDY MAY ; Efendi Jenis: Article from Proceeding Dalam koleksi: Proceeding The 10th International Annual Symposium of Management (INSYMA): Bali, March 16th 2013, page 853-859. Fulltext: 059.pdf (77.76KB) Isi artikel Service quality has become a very important subject in service marketing research. Researchers are interested to find the impact of service quality on the performance of the service business. The current research aims at finding the influence of service quality on emotional brand, with emotional attachment as a mediator. To collect the data, a questionnaire was distributed using systematic random sampling to 185 respondents, which are the consumers of a Starbucks Coffee Shop. The data was then analyzed using path analysis. The result indicates that emotional attachment mediates the relation between service quality and emotional brand. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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