Model Integrasi dalam Resources-Based View untuk Penerapan Strategi Bersaing dan Pencapaian Kinerja Usaha  

Oleh:

Suardhika, I. N

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Ekuitas: Jurnal Ekonomi dan Keuangan vol. 16 no. 01 (Mar. 2012), page 63-83.
Topik: Resource-based view; competitive strategy; business performance
Fulltext: 5_pas.pdf (287.22KB)

Isi artikel

This study develops a model of integration which refers to the RBV of the firm to understand the control of strategic resources and entrepreneurial orientation as a basis for aligning competitive strategy in a dynamic environment and improved business performance. The results of SEM analysis of survey data as many as 153 export-oriented SMEs in Bali proved that the combination of strategic resources and entrepreneurial orientation is the underlying strategic instrument to implement the competitive strategy of SMEs, so as to improve or enhance its competitive position. A better competitive position of SMEs obtained, being able to align the dynamics of the business environment faced, and delivering SME to achieve improved business performance. If SMEs do not implement competitive strategy is based on the integration of strategic resources and entrepreneurial orientation, the dynamic environment encountered can inhibit or decrease the achievement of business performance.

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