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ArtikelCommunity-Powered Problem Solving  
Oleh: Gouillart, Francis ; Billings, Douglas
Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 91 no. 4 (Apr. 2013), page 70-77.
Topik: Business to Business; Facebook-like Business; Community Organizers
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    • Nomor Panggil: HH10
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Isi artikelAll companies—even those in entirely B2B, brick-and-mortar industries—are now in a Facebook-like business. Their leaders have to be community organizers who strive to engage the customers, suppliers, employees, partners, citizens, and regulators that make up their ecosystems. A good way to do that is to provide those stakeholders with the means to connect with the company—and with one another—and encourage them to constantly invent new ways to create value for their organizations and themselves. This approach is a radical departure from the old way of managing constituencies through specific processes: marketing and selling to customers, procuring from vendors, developing human resources policies for employees, and so on. The problem with traditional processes is that they don’t naturally evolve, since their objective is repeatability and compliance, not continual adaptation.
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