Analisis Terhadap Iklan dan Praktik Periklanan Menurut Hukum Indonesia  

Oleh:

Sidabalok, Janus

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Atma nan Jaya vol. 12 no. 2 (Aug. 1999), page 95-111.
Topik: iklan; iklan dan periklanan
Fulltext: Janus Sidabalok.pdf (877.49KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: AA48.9 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk
Perpustakaan PKPM Nomor Panggil: A66 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk

Isi artikel

Advertisement is one of media used by the producers to communicate their products to the consumers. For this advertisement, producers generally allocated a large amount of fund. Producers with the mass media enterprise work together in such a way that they are sometimes. in fact, could violate the norm of law. This paper is intended to show how the inter relationship between law and the advertising practice in Indonesia. The result of the analysis shows that there are some rules that can be used as the basis of making and distributing the advertisement. Advertisement which causes damages to the consumers can be categorized into either civil law, criminal law or administrative law with the consequences that the producers can be requested to pay the compensation (civil law), or can be put into jail (criminal law) or can be warned, or the business licence can be revoked (administrative law). Therefore, whoever has the relation to the advertising has to realize their responsibility.

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