Effects of Self-construals on Consumer Assertiveness: Evidence From Thai and U.S. Samples  

Oleh:

Polyorat, Kawpong ; Hwang, Yoon Yong ; Jung, Jae Min

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Cross-Cultural Psychology (http://journals.sagepub.com/home/jcca) vol. 44 no. 5 (Jul. 2013), page 738-747.
Topik: Assertiveness; Aggressiveness; Independent Self-construal; Interdependent Self-construal; Retail Sales
Fulltext: Journal of Cross-Cultural Psychology-2013-Polyorat-738-47_Pas.pdf (289.36KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ86.31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

This study investigates the effects of self-construals (independent self and interdependent self) on consumers’ tendency to be assertive or aggressive in their interaction with retail sales representatives. For this, the study employs samples from the United States and Thailand and tests the hypotheses through multigroup confirmatory factor analysis and full structural equation modeling. The results indicate that independent (interdependent) self-construals had positive (negative) effects on consumer assertiveness and aggressiveness. The implications of these results and some avenues for future research are discussed.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali