Contrasting rhetorics/contrasting cultures: why contrastive rhetoric needs a better conceptualization of culture  

Oleh:

Atkinson, Dwight

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of English for Academic Purposes (Full Text) vol. 3 no. 4 (2004), page 277–289.
Topik: EAP; Contrastive rhetoric; Culture; Postmodern; Identity; Globalization
Fulltext: Atkinson_Dwight.pdf (134.13KB)

Isi artikel

This paper deals with an underdeveloped notion in the EAP sub-discipline of contrastive rhetoric: culture.It argues that a better conceptualization of contrastive rhetoric needs to include a better conceptualization of culture.After engaging with the complex question ‘‘What is culture?’’ the paper moves on to consider four sets of current issues regarding the concept of culture: (1) received culture versus postmodern culture versus cultural studies culture; (2) culture as product versus culture as process; (3) culture in the head versus culture in the world; and (4) big culture versus small culture.The paper then ends with a call for greater attention to the culture concept in contrastive rhetoric studies.

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