Reputation and E-Commerce : eBay Auctions and The Asymmetrical Impact of Positive and Negative Ratings  

Oleh:

Standifird, Stephen S.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: JOM: Journal of Management vol. 27 no. 3 (2001), page 279-296.
Topik: e-commerce; reputation; e-commerce; eBay; asymmetrical impact; ratings
Fulltext: 279.pdf (71.46KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ92.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This analysis explores the impact and nature of reputation as related to e - commerce by looking at the importance of a seller’s reputational rating on the final bid price associated with eBay auctions. Positive reputational ratings emerged as mildly influential in determining final bid price. However, negative reputational ratings emerged as highly influential and detrimental. Thus, we find strong evidence for the importance of reputation when engaging in e - commerce and equally strong evidence concerning the exaggerated influence of negative reputation.

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