What Would Ashton Do - and Does it Matter?  

Oleh:

Aral, Sinan

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 91 no. 5 (May 2013), page 25-27.
Topik: Social Media; Twitter; Influencers; Followers

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.46 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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For several years Kutcher has been aggressively amassing followers, even renting billboards urging people to follow “aplusk,” his Twitter handle. In 2009 he became the first user to acquire 10 million followers; by early 2013 the total was 13.7 million. Kutcher would seem the very definition of a social media “influencer.” But then I ask the audience another question: How many have ever done something because Kutcher suggested it? Most often nobody raises a hand. So I have to wonder: If Kutcher is the quintessential influencer but no one does what he suggests, in what way is he influential?

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