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Detail
ArtikelCan P&G's CEO Hang On?  
Oleh: Burke, Doris ; Reingold, Jennifer
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 167 no. 3 (Feb. 2013), page 34-41.
Topik: Procter & Gamble; Consumer Products; Company Revenue; Chief Executive Officer
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: FF16
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelProcter & Gamble says it's emerging from a rough patch. Will that be enough to save Bob McDonald's job? Consider this: When McDonald took over as CEO in July 2009, P&G's annual revenue was $75 billion. He boldly told employees that the company would crank that up to $102 billion by 2013. So what did it actually deliver last year? A comparatively paltry $83.7 billion in revenue. The real disaster was P&G's net income, which has dropped 20%. By its low point in June, P&G was losing share in two-thirds of its markets. A sense of vulnerability and insecurity crept into the ranks of longtime employees and alumni, who wondered whether the company had lost its edge. Many questioned McDonald's fitness for the job.
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