Analisis Isi Berita Corporate Social Responsibility (CSR) (Studi kasus PT. BM)  

Oleh:

Widiasari, Natalia

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: InterAct: Journal on Communication vol. 01 no. 02 (Nov. 2012), page 46-57.
Topik: community relations; CSR; media relations; news coverage; JABFUNG-NW-2015-07
Fulltext: JI 0102 1112 p.46-57.pdf (256.02KB)

Isi artikel

In the era of tight competition, business needs more than superior quality product and brand recognition to reserve a place in customer’s mind and heart. Businesses have been starting to implement CSR as the strategic business practice, which served as community relations as well as media relations. CSR is defined as one of the differentiator in which factual feeds of CSR activities would attract media coverage. This article is a content analysis research based on secondary data using media coverage of BM’s CSR related activities to understand what make them interesting.

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