The Tills are Alive; Musical Theatre  

Oleh:

[s.n]

Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 407 no. 8834 (May 2013), page 55-56.
Topik: Musical Theater; Business Conditions; Trends; Revenue; Statistical Data; Performing Arts; International

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Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.76 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Musicals had their first big boom in the 1940s, when Rodgers and Hammerstein wrote "South Pacific" and "Oklahoma!". In the 1980s Mr Lloyd Webber and Cameron Mackintosh, another Brit, invented the "mega musical", with big-budget shows such as "Phantom" and Mr Mackintosh's "Les Miserables". Now the business is belting out high notes again, with new shows, new markets and new interest in old hits. Unlike films, musicals can run in theatres for decades. Musicals in America will probably generate $1.9 billion in revenue this year, according to IBISWorld, a research firm; most of that will come from tours beyond Broadway. Musicals have long toured in English-speaking countries, Japan and Europe. The business today is not all song and dance, however. Margins are not what they were. Labour costs, especially in unionised New York, have risen, as has the price of theatre rentals, sets and costumes. An industry once composed of scrappy producers has become more corporate. Hollywood studios have muscled in. Studios have always licensed rights to their films; now they are trying to produce them on stage.

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