Analisis Brand Trust dan Brand Royalty Konsumen Garuda Indonesia  

Oleh:

Khoza, Kevin ; Harjati, Lily

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 27 no. 324 (Oct. 2012), page 41-48.
Topik: Brand Trust ; Brand Royalty; Konsumen Garuda Indonesia
Fulltext: 41-48-Bernard.pdf (5.85MB)

Isi artikel

Many airlines offer cheap fares and good service which makes Garuda Indonesia should be prepared to face the tight competition. In order to overcome the problem, one way is to build consumer trust to the brand Garuda Indonesia. Brand trust is expected to bethe brand loyalty or customer loyalty to Garuda Indonesia. The purpose of this paper is to analyze the brand trust and brand loyalty in consumers of Garuda Indonesia. The research is based on the theory of brand trust and brand loyalty and used survey by distribution questionnaires. The collected data was analyzed descriptively. The results showed that the consumers of Garuda Indonesia Airline trust and loyal to Garuda Indonesia’s brand.

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