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Here Comes the Vikings; European Airlines
Oleh:
[s.n]
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
The Economist (http://search.proquest.com/) vol. 407 no. 8833 (Apr. 2013)
,
page 53-54.
Topik:
Airlines
;
Executives
;
International Trade
;
Corporate Planning
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
EE29.76
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
He was a pilot in the Norwegian air force, then a lawyer. Like many Scandinavians, he has penned a thriller in his spare time. But Bjorn Kjos is celebrated in his home country as the man who brought low-cost flying to one of Europe's most expensive countries. Last year the airline he co-founded and runs, Norwegian Air Shuttle (NAS), placed the biggest aircraft order Europe has yet seen. It will buy 222 Boeings and Airbuses for around $10 billion, aiming to compete with Ryanair and easyJet, Europe's champions of cheap aviation. This is on top of an earlier order for a fleet of Boeing 787 Dreamliners, which NAS will use (now that their battery problems have been fixed) to launch flights to Asia and America later this year. Offering such a long-haul, low-cost service will be fiendishly hard. Mr Kjos has the ambition and appetite for risk of a Viking hopping on a longboat and paddling off to pillage Northumberland. To escape high Nordic labour costs and taxes, NAS is increasingly basing planes and hiring people elsewhere.
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