Online Focus Groups  

Oleh:

Gaiser, Ted J.

Jenis: Article from Books - Reference
Dalam koleksi: The SAGE Handbook of Online Research Methods, page 290-306.
Topik: Focus Groups and The Literature; On Validity; Reliability and Generalizability; Recruiting and Informed Consent; Strengths; Limitations and Reflections on Moderating; Technical Issues-Synchronous and Asynchronous Groups

Ketersediaan

Perpustakaan PKPM Nomor Panggil: 301.150.1 SAG 7 Non-tandon: tidak ada Tandon: 1

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The Internet presents an opportunity for conducting qualitative research with a wide variety of constituents. This chapter will discuss the opportunities and challenges presented by online focus group. It will address the mechanics of conducting a focus group, with specific attention given to issues raised by the computer-mediated environment. The development of a moderator's guide is discussed, with particular attention given to the fact that a moderator has less control of the interaction online than if researching in a face-to-face environment. While sampling is always a challenge, the benefits and limitations to developing an adequate sample online are included. In online research the various technologies available for the task become a factor for consideration. This chapter will note the issues regarding the selection of a technology such as ease of use, cost, and ability to create log files for data storage and analysis. It will also address the various complications with using different technologies and the respective challenges related to the current social context, such as participating from a work computer, downloading an IRC client on a company computer, and participating with the constraint of a firewall.

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