Dreams on Wheels; Luxury Cars  

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[s.n]

Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 407 no. 8832 (Apr. 2013), page SS14-SS15.
Topik: International; Automobile Industry; Luxury Automobiles; Automobile Sales; Business Conditions

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Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.76 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Britain's economy may be heading for a triple dip, but for posh British cars the recession has long been over. Sales of Jaguar Land Rover (JLR) last year were 30% up on the previous year. Over the past two years JLR has taken on 9,000 people, and has just decided to near-double the size of the engine factory it is building in the West Midlands. Rolls-Royce, which sold a record 3,575 of its ultra-luxury cars last year, is on a roll too. The contrast between the luxury end and the mass-market part of the European car business is striking. A survey by McKinsey of Chinese consumers found that after an initial burst of if you've got it, flaunt it, motives for buying foreign luxury brands were becoming more subtle. Some respondents saw having the right car as a visiting card with which to impress potential business partners.

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