Analisis Pemasaran yang Digunakan San Diego Hills-Memorial Parks and Funeral Homes  

Oleh:

Ayuningtyas, Fitria

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Bina Widya: Majalah ilmiah UPN "Veteran" Jakarta vol. 24 no. 1 (Dec. 2012), page 27-31.
Topik: San Diego Hills; Memorial Parks; Funeral Homes

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB24.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

This unique development offers burial prperty in a setting of beautiful landscaping and state-of-the art facilities and the only memorial park in the world to have family centre with facilities including a chapel, a convention building, an Italian restaurant and recreation spot. PT. Lippo Karawaci, Tbk is very concern to make a very awesome design for San Diego Hills from the begining. San Diego Hills is inspired by memorial park and fundamental homes. Forest Lawn in California, United States. Marketing concepts that should be implemented by San Diego Hills are STP or we called as segmentation, targeting and positioning, implementation of new product concept development and environment situation analysis with use 5C analysis.

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