The Continuum Model and The Stereotype Content Model  

Oleh:

Fiske, Susan T.

Jenis: Article from Books - Reference
Dalam koleksi: Handbook of Theories of Social Psychology, page 267-288.
Topik: A Personal Tale of Two Theories; Intellectual History of The Models; Birth of Social Cognition; The Continuum Model of Impression Formation; The Stereotype Content Model;

Ketersediaan

Perpustakaan PKPM Nomor Panggil: 301.150.1 SAG 3 Non-tandon: tidak ada Tandon: 1

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Isi artikel

Two models address repectively processes and contents of social categories in impression formation. In the continuum model (CM), people default to category-based processes to form impressions of others, so they often respond rapidly, captured by schema-triggered affect, steretypic associations, and discriminatory responses. According to CM, adequate information and appropriate motivation can override categories and encourage more individuating processes. What are the default categories that capture social cognition? In the stereotype content model (SCM), two fundamental dimensions describe clusters of apparently universal categories for interpersonal and intergroup perception. The warmth dimension divides people into friends and foes, while the competence dimension divides people by status. Warmth-by-competence combinations identify (a) the ingroup plus its allies, seen as both warm and competent, eliciting pride (e.g., middle-class people), contrasting with three outgroup types; (b) extreme, disgust-inducing groups, allegedly neither warm nor competent (e.g., older people); and (d) ambivalent, envied groups, allegedly competent but not warm (e.g., rich people). Distinct active and passive discrimination target each quadrant, along with preliminary evidence of neural correlates. Not all categories are equivalent; CM and SCM principles describe both usage and of content with policy implications.

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