Do You Really Want to Be An eBay?  

Oleh:

Hagiu, Andrei ; Wright, Julian

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 91 no. 3 (Mar. 2013), page 102-108.
Topik: Multisided-Platform Bubble; Resellers; Marketplaces; Operating Cost

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.46 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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The past decade has seen a multisided-platform (MSP) bubble. One reason, undoubtedly, is the success of eBay—and of Rakuten and Taobao, eBay’s counterparts in Japan and China, respectively. Another is that multisided platforms look financially more alluring than resellers. These marketplaces usually take a cut from each transaction, which goes almost straight to the bottom line. As a result, their operating costs are low and their percentage margins are high. Because resellers must buy and then sell their offerings, they typically have higher revenues but also higher capital and operating costs and lower percentage margins. The attractions of multisided platforms have enticed many companies, large and small, to try to apply the model in cases where the reseller model would have had a better chance of succeeding. For instance, all attempts since the early 2000s to create an eBay-style marketplace for patents have been shut down, redirected, or scaled back and limited to brokerage and technology-consulting services. Zappos, the online shoe retailer, started off in 1999 as a marketplace but by the mid-2000s had turned itself into a pure reseller, stocking inventory and taking full control of transactions with end users.

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