The Elaboration Likelihood Model  

Oleh:

Petty, Richard E. ; Brinol, Pablo

Jenis: Article from Books - Reference
Dalam koleksi: Handbook of Theories of Social Psychology, page 224-245.
Topik: Four Core Elm Ideas; Exploring The Elaboration Continuum; Central and Peripheral Routes to Persuasion; Elaboration Affects Attitude Strength; Extending Beyond The Persuasion Context; A New Role for Variables - Self - Validation

Ketersediaan

Perpustakaan PKPM Nomor Panggil: 301.150.1 SAG 3 Non-tandon: tidak ada Tandon: 1

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Isi artikel

This chapter trace the development of the elaboration likelihood model (ELM) across three decades of research. The ELM began as a theory about the processes responsible for attitude change and the strenght of the attitudes that result from those processes. It has now been applied to a wide variety of judgmental change phenomena. By focusing on the core mechanisms of change, the ELM has served to organize the many different theories, outcomes, and variables relevant to persuasion and influence. This review describes four fundamental ideas from the ELM and six phases of ELM research. A key strength of the ELM is that it provides a useful framework from which to understand the moderation and mediation of changes in attitudes as well as other judgmental outcomes from reducing prejudice to the impact of classic heuristic that influence choice and decision making.

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