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ArtikelThe World's Most Admired Companies  
Oleh: Colvin, Geoff
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 167 no. 4 (Mar. 2013), page 27-38.
Topik: Companies; Ranking; Success in Today's Economy
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  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: FF16
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Isi artikelThe most important trend in the World's Most Admired Companies ranking isn't the concentration of tech firms at the top, striking though that is. The list holds an even larger and more powerful pattern: Seven of those top 10 companies are one-man phenomena. Apple, Google, Amazon, Starbucks, Southwest Airlines, Berkshire Hathaway, FedEx -- each is the reflection of a single individual (or two, at Google) who is still around, with the notable exception of Apple's Steve Jobs, gone less than 18 months. Success in today's economy seems volatile, momentary, evanescent. It's tempting to conclude that nothing lasts very long anymore. Yet that clearly isn't right; two of this year's top 10, Coca-Cola and IBM, are over 100 years old. The more accurate conclusion is that nothing today lasts very long without constant attention. That is a major change from 30 years ago. In an industrial economy based on physical products, plenty of things actually did last a long time on their own. For example, many people in your company right now are carrying HP-12C calculators that are 20 to 30 years old. You can drop them, sit on them, and throw them, and they still work. In today's economy, software does the same calculations 100 times faster, and it doesn't exist physically. If it falls even fractionally behind the competition, it can be discarded with a click.
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