Accessibility Theory  

Oleh:

Higgins, E. Tory

Jenis: Article from Books - Reference
Dalam koleksi: Handbook of Theories of Social Psychology, page 75-96.
Topik: Accessibility; My First Priming and Accesibility Study: The "Donald" Study; The "Duncker Candle" Study; Individual Differences in Chronic Accessibility; Active (Controlled) Versus Passive (Automatic) Processing; Accessibility as Energy Potential (The Synapse Model) Versus Top of The Storage Bin; Knowledge Activation Theory: The Next Generation; Assimilation Versus Contrast Effects and The Principle of Judged Usability; Knowledge Activation: Accessibility and Applicability Working Together

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Perpustakaan PKPM Nomor Panggil: 301.150.1 SAG 3 Non-tandon: tidak ada Tandon: 1

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Over 30 years have passed since I began studying the priming and accessibility of social constructs: What has made the journey since then so enjoyable are all the colleagues and friends who collaborated in deepening and broadening our knowledge of the nature and functions of priming and accessibility. Writing this chapter helped me to appreciate how much we have learned over the years about the sources and the consequences of accessibility as a basic principle of psychology. We know, for example, that when recent and frequent priming are combined with chronic accessibility (the additivity principle), even extremely vague information about someone will be used as a basis for forming an impression of that person (the compensation principle). We know that when people are aware of the priming event, they will often correct for its influence, thereby producing an opposite judgmental bias (contrast). We know that subliminally priming social category knowledge will produce action in lin with that knowledge (even in the absence of a member of the category), but the specific action will also depend on someone's attitude toward category members. This latter lesson is part of a recent and developing story that priming and accessibility effects depend on the relevance of a stimulated construct. Priming and accessibility is not just about cognition. It is about motivation

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