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Necessary loans – luxury loans? Exploring the pragmatic dimension of borrowing
Oleh:
ONYSKO, ALEXANDER
Jenis:
Article from Journal - ilmiah internasional
Dalam koleksi:
Journal of Pragmatics: An Interdiciplinary Journal of Language Studies vol. 43 no. 06 (2011)
,
page 1550–1567.
Topik:
Anglicism Implicature Presumptive meaning Borrowing Loanword
Fulltext:
Onysko_A.pdf
(285.36KB)
Isi artikel
Departing from the traditional and controversial distinction between necessary and luxury loans, this paper proposes a differentiation into catachrestic and non-catachrestic innovations which mirror two general pragmatic effects of borrowings. As such, the paper deconstructs the notions of necessary and luxury loans and proposes a new set of terms rooted in rhetorical tradition. At the same time, the criterion of semantic equivalence between borrowings and existing termsin a language is taken as a valid starting point for categorizing loans as catachrestic and non-catachrestic. Levinson’s theory of presumptive meanings supports this distinction since catachrestic anglicisms in German (e.g. E-Mail, Computer, and Internet) mainly bear I-implicatures (of informativeness) whereas borrowings such as cool, Kids, and Airport evoke M-implicatures (ofmanner) asmarked lexical choices. This pragmatic framework is tested onabout]FDI$DT1[100 highly frequent anglicisms inGerman. The study combines the consultation of major reference works with the analysis of usage-based data from a German newsmagazine corpus and the Internet. While the results show that a basic pragmatic classification of anglicisms in German is possible, usage-based evidence highlights that I- and M-implicatures are interwoven in a number of cases and that the pragmatic values of borrowings are susceptible to change over time.
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