Reading Chinese online entertainment news: Metaphor and language play  

Oleh:

Han, Chong

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Pragmatics: An Interdiciplinary Journal of Language Studies vol. 43 no. 14 (2011), page 3473–3488.
Topik: Metaphor Language play Online entertainment news Chinese media
Fulltext: Han_C.pdf (669.93KB)

Isi artikel

As there has been relatively little research into the use of metaphor in soft media discourse, this investigation of metaphor used in Chinese online entertainment news attempts to fill the gap. Metaphors in entertainment news involve play elements, including the playful extension of WAR and MARTIAL ARTS metaphors and the creative employment of FOOD metaphors. By exploiting traditional and contemporary popular cultural paradigms, these metaphors sensationalize the news content by offering readers a stirring fantasy. The use of these play metaphors in Chinese entertainment news reflects an understanding of the popular entertainment culture in China, and is driven by the changing socio-economic conditions of contemporary Chinese society.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali