Norms and situational rules of address in English and Norwegian speakers  

Oleh:

Dittrich, Winand H.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Pragmatics: An Interdiciplinary Journal of Language Studies vol. 43 no. 15 (2011), page 3807–3821.
Topik: Forms of address Politeness Status Solidarity Methodology Social categorization
Fulltext: Dittrich_W.H.pdf (230.72KB)

Isi artikel

The proposed universal relationship between status and solidarity in address exchange is revisitedanda novelmethodology applied. Formsofaddresswere investigatedinNorwegian and English usage based on Brown’s (1965) theory of the invariant normof address. Address exchanges and politeness measures were elicited in Norway and England. The degree of reciprocity, solidarity, and inequality in dyadic address exchange were analyzed and using a statistical approach allowed to directly compare the linguistic patterns of expected and observed values in two languages. The address exchange showed no consistency with expected theoretical values for certain categories of Brown’s (1965) theory. Differences in politeness were found between the two countries. Effects of cultural differences and social change governing the pragmatics of communication are suggested to explain the findings. A cognitive concept of politeness to explain forms of address usage is emphasized.

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