THAT’S AMORE: brand names in the Italian food market  

Oleh:

Zilg, Antje

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: International Journal of Applied Linguistics (Full Text) vol. 21 no. 1 (2011), page 1-25.
Topik: advertising language; brand name; interdisciplinarity; naming strategies; typology
Fulltext: Zilg_Antje.pdf (339.27KB)

Isi artikel

Brand name analysis is a very promising field in linguistics. This examination of the formal structure and the meaning of Italian brand names is based on a corpus comprising 950 units referring to the food industry. The utmost aim of this analysis is to draw up a typology that can serve as a model for the creation of further brand names. The inductive approach focuses on graphic, phonetic, morphologic, semantic, and lexical aspects. The investigation will reveal that far-reaching results can be achieved when aspects of Applied Linguistics are dealt with in an interdisciplinary framework

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