Audit Komunikasi Strategis  

Oleh:

Hardjana, Andre

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: TRANSAKSI : Jurnal Bisnis, Ekonomi, dan Sosial vol. 4 no. 1 (Nov. 2012), page 1-16.
Topik: Strategic Communication; Strategic Planning; Audit Communication
Fulltext: AUDIT KOMUNIKASI_ros.pdf (786.7KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: TT40.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This paper describes the meaning and the significance of strategic communication audit. This concept assumes that the organization concerned puts strategic communication in practice and wants to maintains its effectiveness. Audit communication is carried as a diagnosis of potential problems related to the organization's communication system. An example for applying strategic communication audit is presented in the final part of the paper.

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